Stage 02 / 04 · 4 guides
Prepare and launch
Make your destination ready for visitors, navigate ad review and launch your first campaign.
Build a clear journey from ad to enquiry.
Guides in order
Read from the start or pick the problem you need to solveHow to prepare a Telegram channel for advertising
A pre-launch checklist for your Telegram channel: positioning, description, pinned post, content, enquiry flow and tracking.
Telegram Ads moderation: how to prepare and handle rejection
A practical Telegram Ads approval checklist: ad copy, destination, policy checks, rejection reasons and why review can take longer than expected.
How to launch Telegram Ads: a first-campaign checklist
Set a goal, choose an ad account, prepare your channel or bot, write ads, pass review and measure results without wasting the test budget.
Telegram ads via Yandex Direct and MTS in 2026: how they work and how they differ from Telegram Ads
How Yandex Direct places ads in Telegram channels: formats, pay-per-click and pay-per-view, limits. How it differs from official Telegram Ads and the MTS Marketolog account.
Next stage
Choose relevant placements, assess channel data and test targeting hypotheses.